PORTFOLIO & IDENTITY
Systems that support
how you actually work.
I’m Deanna, founder of Pink Desk. I design simple systems that streamline your operations, automate follow-up, and give you complete visibility, without the added complexity.
Everything I build is designed to reduce friction, simplify your day-to-day, and support how your business actually runs.
My Evolving
Journey
circa 1980's — THE foundation
Automotive has always been part of my story.
I grew up in the automotive industry, with my dad running a body shop.
Some of my earliest memories are in that environment, around cars, tools, and the pace of a real working shop.
That experience shaped how I understand business today, not just from the outside, but from inside the day-to-day operations.
2013 — THE re-START
oPENING RESTORFX
I moved across the country to open RestorFX with my partner. Where I became deeply involved in hands-on operations, preparing vehicles and applying RestorFX, customer flow, and day-to-day business systems.
2018 — The shift
SOLVING INTERNAL PROBLEMS
As the business grew, I began building internal CRM systems to manage leads, follow-up, and visibility, solving real operational challenges.
2025 — tHE FOCUS
pINKDESK
Today, I focus exclusively on building CRM systems in HighLevel for automotive businesses, designed to reduce friction and improve performance.
Uncompromising
Principles
01
PRECISION
Every detail is intentional, leaving nothing to chance. We measure twice and cut once in the relentless pursuit of excellence.
02
EMPATHY
True connection requires deep understanding. We design experiences that resonate on a fundamentally human level.
03
IMPACT
We don't just build to exist; we build to resonate. Our work is measured entirely by the meaningful change it creates.
CORE PROFICIENCIES
PROVEN CAPABILITIES
My approach bridges the gap between high-level strategy and pixel-perfect execution. I don't just build; I orchestrate. By combining rigorous analytical thinking with intuitive design principles, I create digital systems that are as robust in architecture as they are beautiful in interface. Every project is an opportunity to push technical boundaries while maintaining a relentless focus on the end user's experience.
From laying down complex architectural foundations to refining the final micro-interactions, my methodology ensures that quality is never compromised. The result is scalable, premium solutions that perform flawlessly and leave a lasting impression in a crowded market.
NEXT STEPS
Ready to Collaborate?
Reach out to discuss your next project, explore new opportunities, or simply connect.
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